Front Page - Real Estate Rockstars

1272: Build a High-Converting Real Estate Leads Database with Travis Halverson

Are you struggling to build a database that actually converts leads? Travis Halverson shares his expert tips on the power of segmenting a real estate database for maximum impact. He walks us through starting with a simple list of everyone you know, from family to acquaintances, and using a CRM like Follow Up Boss to manage and track your interactions. Travis emphasizes personalized communication, the importance of an IDX feed for tracking leads’ activities, and how YLOPO's marketing platform can help you get targeted PPC and seller leads. He also breaks down how to set up a 10-day follow-up campaign to nurture leads effectively. Tune in now to learn how these tools and strategies can elevate your real estate game! Read More

1271: Why Most Agents Fail at Lead Generation And How Emily Terrell Does It Right

Curious about how to master real estate lead generation and follow-up? In this episode, Emily Terrell shares her journey in the real estate industry, revealing her go-to strategies for lead generation, speed to lead, and long-term follow-up that ensure success. She discusses how to inform your sphere of influence about your services without sounding salesy, and how to build a strong team structure with leads from expired listings and past clients. Emily also dives into the importance of CRM systems, setting realistic expectations, and the power of in-person listing appointments. Plus, she offers her take on commission changes, market predictions, and why consistent effort is key, especially around election time. Listen now to learn how Emily’s insights can help you succeed in real estate! Read More

1270: $107k in Her First 8 Months as a Part-Time Real Estate Agent with Ali Garced

How did a former Air Force member, transform her life and build a thriving real estate career from scratch? Ali Garced shares her awesome journey from military service to earning $107,000 in GCI during her first eight months as a part-time real estate agent. She tells us all the strategies that fueled her success, including her approach to lead generation through social media engagement and proactive outreach. Ali also opens up about her seamless transition to a new market in St. Paul, Minnesota, where she's focusing on creating long-form YouTube videos to attract sellers and expand her business. She details the systems and tools she relies on, such as cloud-based brokerages and professional editing services, to manage her business remotely while designing a lifestyle that aligns with her goals. Listen now! Read More

1269: NLP Hacks to Keep Sellers Happy During Tough Price Talks with Dan Rochon

How can we communicate the right way to close more deals? In this episode, Dan Rochon reveals his secrets to successful real estate sales, focusing on the power of understanding and connecting with clients. He shares practical tactics like building rapport, asking the right questions, and using Neuro-Linguistic Programming (NLP) to guide clients toward making decisions. Dan emphasizes the importance of recognizing individual differences, framing situations effectively, and over-communicating to build trust. Learn how to 'teach to sell' and elevate your real estate game. Listen now to learn more! Read More

1268: The Secret to CONSISTENTLY Creating High-Impact Content with Jason Cassity

How do top real estate agents turn social media into a powerful client magnet? Jason Cassity reveals his strategy of thinking like a media company that sells homes, emphasizing the importance of social media and video marketing to build trust and attract clients. He dives into the benefits of creating hyper-local content, becoming the digital mayor of your area, and using platforms like YouTube for education and Instagram for entertainment. Jason also shares his process for creating consistent video content with minimal scripting and batch recording, alongside his long-term commitment to the real estate industry. Discover how to shift your focus from self-promotion to storytelling and make your clients the center of your content. Listen now! Read More

1267: Listing Presentations! Exactly What to Say with Jason Boice

Ever wondered how top agents prepare for and deliver winning listing presentations? Jason Boice reveals his step-by-step process, emphasizing the importance of tailoring presentations to clients' personality profiles (DISC profile) and bringing essential materials like a laminated presentation, a checklist, and a seller questionnaire. He discusses the impact of professional photography, video, drone footage, property websites, social media marketing, and postcards in generating interest. Jason also covers the benefits of staging and having a well-prepared checklist for getting homes ready to list. He explains the schedule leading up to the listing, the process of determining home value through comparable sales, and how to involve sellers in pricing decisions. Also, he addresses the recent NAR lawsuit and changes in buyer agent compensation. Jason highlights the use of checklists and virtual assistants to streamline tasks and the importance of guiding clients with strategic questions. Listen to learn all about this! Read More

1266: These Bookkeeping Strategies Will SAVE Your Business with Michael Glaspie

Are you maximizing your profits and minimizing taxes as a real estate agent? In this episode, Michael Glaspie shares the importance of bookkeeping for real estate professionals. He emphasizes starting with printing bank statements and categorizing expenses to get a clear financial picture. Michael highlights the benefits of separate business bank accounts and suggests forming an LLC for liability protection. He delves into tax deductions, proper record-keeping, and recommends tools like QuickBooks Online for staying organized. Michael advises hiring a bookkeeper or CPA for strategic financial guidance and stresses finding one knowledgeable about the real estate industry. He also clarifies the distinct roles of bookkeepers and tax preparers. Listen in for essential tips to elevate your financial game! Read More

1265: Is Your Marketing Strategy Missing This? Brian North Shares What You’re Doing Wrong!

Real estate marketing on a whole new level? In this episode, Brian North shares his comprehensive approach to listing marketing that goes beyond just photos and MLS entries. Learn how exceptional photography, understanding consumer behavior, and detailed home information are important for attracting buyers, especially in luxury markets. Discover the layered marketing strategies that include single property websites, social media, open houses, and local push marketing. Brian shares the success of his 'Stain the Brain' campaign and the power of direct mail, newspaper ads, door knocking, and cold calling in building a strong brand presence. This episode is packed with all the insightful details and discussion. Listen in! Read More

1273: Moving to a New City as a REALTOR®? Here are the Dos and Don’ts of Relocating with Ian Lobas

New Shows Every Week!

1272: Build a High-Converting Real Estate Leads Database with Travis Halverson

1269: NLP Hacks to Keep Sellers Happy During Tough Price Talks with Dan Rochon

1266: These Bookkeeping Strategies Will SAVE Your Business with Michael Glaspie

Podcast Hosts

Aaron Amuchastegui

Shelby Johnson